From the TCP newsletter: The Climate Project is partnering with high-end American
fashion designer Marc Jacobs this holiday season. Marc Jacobs stores worldwide will feature a climate themed t-shirt, with 100% of net profits from the shirt going to TCP. Beyond raising funds for TCP, the promotion draws attention to the Arctic where the harmful effects of climate change are already felt by northern species like polar bears. This collaboration marks the second occasion TCP has partnered with Marc Jacobs. In 2007, both t-shirts and tote bags were designed and sold by Marc Jacobs to benefit TCP. For this collaboration, the t-shirt features a polar bear, and will
be available from mid-November through February. As part of the initiative, Marc Jacobs stores around the world will also include polar bear themed window displays. Polar bears are increasingly at risk due to reduced sea ice habitat, a direct result of warming arctic temperatures. The United States government classified the bears as “threatened” in May 2008, giving Polar bears the distinction of being the first species protected due to a threat from global warming. The Russian government has also listed them as “a species of concern.”
Subscribe to:
Post Comments (Atom)
It really is nice to see how pop culture can be used to positively influence society to become educated about climate change. I have respect for the artists and figureheads that utilize their fame in such a way that it benefits others and in this case, our earth. Hopefully the shirts won't be too expensive, because I would love to buy one as a small way of contribution to the cause.
ReplyDeleteI was wondering, is preservation of biodiversity on the agenda for Copenhagen? I know we talked about a few of the organizations in class on Friday that will be involved, but I didn't remember any groups that dealt with biodiversity be mentioned.